Tag archive for: Competitive Analysis

Understanding Porter’s five forces model

At some point in life, there can be situations that we have to decide whether to invest effort into a product/service that we will bring to a market to sell. Michael E. Porter came up with a framework in 1979 that helps us analyse the market situation so that we can decide whether it is worthwhile for us to enter the market with a product/service that we have in mind. This post documents my understanding of Porter’s five forces for my future references.